你好，现在你应该论文做好了，，工作忙，很久没来百度了，最近没什么时间处理这些问题，那么多人问真是愧疚了，不过我也传给好多人，希望谅解

推荐大连实创翻译，翻译的挺快还挺好的。

给亲一个提供怎么样.

　　一、服务营销。

　　现代经济发展的一个显著特征是服务业的蓬勃发展，其在国民经济中的地位愈来愈重要，服务营销的重要性日益突出，中国已经加入WTO ,外资企业纷纷抢滩中国，中外服务市场营销大战将出现白热化的态势。现实经济生活中的服务可以区分为两大类。一种是服务产品，产品为顾客创造和提供的核心利益主要来自无形的服务。另一种是功能服务，产品的核心利益主要来自形成的成分，无形的服务只是满足顾客的非主要需求。贝瑞认为，在产品的核心利益来源中，有形的成分比无形的成分要多，那么这个产品就可以看作是一种“商品”（有形产品） ;如果无形的成分比有形的成分要多，那么这个产品就可以看作是一种“服务”。与服务的这种区分相一致，服务营销的研究形成了两大领域，即服务产品的营销和顾客服务营销。服务产品营销的本质是研究如何促进作为产品的服务的交换；顾客服务营销的本质则是研究如何利用服务作为一种营销工具促进有形产品的交换。但是，无论是服务产品营销，还是顾客服务营销，服务营销的核心理念都是顾客满意和顾客忠诚，通过取得顾客的满意和忠诚来促进相互有利的交换，最终实现营销绩效的改进和企业的长期成长。

　　First, services marketing.

　　Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service products, product creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, products, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the product's core interests, the tangible and intangible elements of composition to be more than that, then the product can be seen as a "commodity" (tangible products); if intangible components of tangible elements to more than that, then the product can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, products, marketing and customer service marketing. Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products. However, both services product marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.

　　二、网络营销。

　　互联网络是一种利用通讯线路，将全球电脑纳入国际联网的信息传送系统必将是未来市场营销最重要的渠道。网络营销的特性包括；可24 小时随时随地地提供全球性营销服务；电脑可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体；能因应市场需求，及时更新产品或调整价格；减少印刷与邮递成本；且无店面租金，节约水电与人工成本；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。互联网络是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务以及市场信息分析与提供的多种功能。

　　它以声光互动沟通的特质，作为跨越时空的媒体，已深深吸引年青一代人的眼光。此外，它所具备的一对一营销能力，正是符合[ 分众营销]与[ 直效营销]的未来趋势。 网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是经由信息科技发展，来创新与重组营销渠道。但不可否认的是，网络营销必然会给传统营销造成冲击，因此商业界必须要注意这种趋势，并与软件产业作密切的联系与合作。以广告业为例，在最新媒体时代，销售是从开始到完成的一贯作业，就是说由吸引注意、引发兴趣、造成购买欲、进行采购，一气而成，而广告公司将参与营销的全程。商业企业也有必要改变传统的组织形态，提升新媒体部门的功能，引进兼具营销素养与电脑科技的人才，未来才能具备市场的竞争优势。
　　Second, network OFLfAnZLizmarketing.

　　Use of the Internet is a communication line, into the international network of global computer information delivery sy日夏养花网stem will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduce printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qudao, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.

　　It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.

　　Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software industry for close contact and cooperatOFLfAnZLizion. Advertising industry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introduction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
　　三、绿色营销。

　　所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要，实现可持续发展的过程。绿色营销的核心是按照环保与生态原则来选择和确定营销组合的策略，是建立在绿色技术、绿色市场和绿色经济基础上的、对人类的生态关注给予回应的一种经营方式。目前，西方发达国家对于绿色产品的需求非常广泛，而发展中国家由于资金和消费导向上和消费质量等原因，还无法真正实现对所有消费需求的绿化。以我国为例，目前只能对部分食品、家电产品、通讯产品等进行部分绿化；而发达国家已经通过各种途径和手段，包括立法等，来推行和实现全部产品的绿色消费。从而培养了极为广泛的市场需求基础，为绿色营销活动的开展打下了坚实的根基。以绿色食品为例，英国、德国绿色食品的需求完全不能自给，英国每年要进口该食品消费总量的80% ,德国则高达98%。这表明，绿色产品的市场潜力非常巨大，市场需求非常广泛。

　　绿色营销只是适应二十一世纪的消费需求而产生的一种新型营销理念，也就是说，绿色营销还不可能脱离原有的营销理论基础。因此，绿色营销模式的制定和方案的选择及相关资源的整合还无法也不能脱离原有的营销理论基础，可以说绿色营销是在人们追求健康、安全、环保的意识形态下所发展起来的新的营销方式和方法。现代企业只有树立起一种全新的可持续发展营销的经营理念，努力开展绿色营销，开发绿色产品，进行绿色生产，才能和可持续发展潮流相适应。同时，企业还可进一步“导向消费者”，促成可持续消费模式的全面建立和实现，承担起促进社会发展和生态环境发展的责任和义务，使企业的经济效益、社会效益和环境效益相统一。

　　Third, green marketing.

　　The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free products based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green products is very extensive, but developing countries as capital and consumer orientat日夏养花网ion, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication products, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all products Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green products is very large, very wide market demand.

　　Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green products for green production, and susta日夏养花网inable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .

汽车的方面的可以啊

你好，收到了你的问题。
这方面原版外文的文献有，中文文献也有，不过带翻译的基本上找不到，即使有也是要付费的。我已经发几份相关文献给你了。

目录
摘要
i
abstract
ii
1
当前国际营销的状况及成因
3
1.1
当前国际营销的状况
3
1.1.1
国际营销的发展
3
1.1.2
国际营销的特点
4
1.1.3
国际市场的内容
4
1.1.4
国际营销的环境
5
1.2
国际营销的成因
7
2
精成企业现状及问题分析
8
2.1
企业简介
8
2.2
现状分析
9
2.2.1
国际市场产品分析
9
2.2.2
国际进入方式分析
9
2.2.3
国际定价分析
10
2.2.4
国际市场促销分析
10
2.2.5
国际市场营销人才分析
10
2.3
精成企业国际营销存在的主要问题
11
2.3.1
对国际市场了解不够
11
2.3.2
缺乏国际营销人才
12
2.3.3
缺少国际广告
12
3
精成企业的国际市场策略
13
3.1
国际产品策略
13
3.1.1
产品组合策略
13
3.1.2
运用好国际产品生命周期
13
3.3.3
做好国际产品包装与品种工作
13
3.2
国际市场进入方式策略
14
3.2.1
巩固间接出口
14
3.2.2
积极发展直接出口
15
3.2.3
尝试国外生产
15
3.3
国际渠道策略
17
3.3.1
利用好国外中间商
17
3.3.2
运用好传统渠道与新兴渠道模式
17
3.3.3
挥发好标准化与多样化的作用
18
3.4
国际定价策略
19
3.4.1
认识影响国际价格的因素
19
3.4.2
做好国际定价管理
19
3.4.3
选好定价基本方法与策略
19
3.4.4
运用好国际企业定价策略
20
3.5
国际促销策略
20
3.5.1
做好国际广告
20
3.5.2
在国外进行人员推销
21
3.5.3
结合营业推广
21
3.5.4
搞好公共关系
22
4
精成企业的国际策略的实施
23
4.1
建立阿里巴巴中国供应商网
23
4.2
培养新型外贸人才
23
4.3
做好广告工作
24
结论
26
参考文献
27
致谢
28
附录一
29
国际营销的发展前景
29
附录二
34
international
marketing
prospects
for
development
34
摘要
加入世界贸易组织不仅给我们整个社会的经济、生活带来巨大变化，而且使国际贸易发生了巨大变革，使在贸易中占据重要地位的国际市场营销活动面临着新的选择和挑战。营销的各个方面，无论是市场调研、市场开拓、营销队伍和营销组合都显现出新经济的作用。一方面，国际市场营销的空间领域扩大了，营销的技术更先进了；而另一方面，营销的复杂性上升了，营销的难度也加大了。中国加入wto之后，带来的是新的市场游戏规则、新的理念、知识、技术、资金、人才和全球的庞大市场。由于加入wto后国际市场壁垒的减少，中国企业将有更多的机会在全球发达的消费市场中展示实力和发展自己的事业，实现跨国经营。本文论述了国际营销理论的国内外发展、国际营销的特点、内容和各种环境分析。还有国际营销在我国企业的运用情况，分析了中国中小型民型企业在国际营销中存在的问题，指出了入世后中国企业国际市场营销应对策略以及实施过程。
【关键字】
国际营销；营销策略；产品组合
abstract
after
china
entered
into
world
trade
organization，
great
change
has
taken
place.
the
each
aspect
of
marketing，include
market
investigation，market
explanation
and
marketing
troops，is
reflecting
new
economic
impact.on
the
other
hand，the
realm
of
the
international
marketing
extended，the
technique
of
the
marketing
is
more
advanced；
on
the
other
hand，the
complexity
of
the
marketing
ran
high，the
difficulties
of
the
marketing
enlarge，too.this
text
this
text
discussed
the
international
market
characteristics，contents
of
the
theories’s
domestic
and
international
development，international
market
with
the
every
kind
of
environment
analysis.it
also
discussed
the
domestic
and
international
development
of
the
international
marketing
theory，and
analyzed
the
china
inside
the
business
enterprise
of
small
scaled
people
type
the
problem
that
exsits
in
the
international
market，and
point
outed
into
the
international
market
of
chinese
business
enterprise
of
a
life
time
empress
the
market
to
reply
the
strategy
and
into
practice
the
process.
keywords：
international
marketing；marketing
strategies；product
combination